Why choose for a custom WordPress website

I am often asked what makes some websites better than others, or how they can be improved for a better customer experience.

This blog focuses on just how much of an impact a custom WordPress website has over a run-of-the-mill website that’s based on a widely-available theme (which just about anyone can use). As with anything, the foundation of a website, is a fundamental way to give your website that superior edge.

WordPress is certainly one of the smarter choices a web design agency can use and here at Globemrk Digital Studio, it is the product of choice for our clients.

Recent figures show that a staggering 43.2% of ALL websites on the internet are built using WordPress.1 Over the last decade, WordPress has seen an average year-on-year increase of 12%2, and it powers over 1/3 of the world’s top 1 million sites (based on traffic)3, including such huge household names as Vogue, Nike, Disney, 007 and The New York Times.

What is a WordPress Theme?

A WordPress Theme is an out-of-the-box pre-built design. It comes with pre-defined colours, fonts and layouts, rather like a ‘skin’ that encases your website, only affecting the front-end (the bit that the user sees) and creating visual appeal. There are free themes and premium themes (although even the premium ones are not expensive) and there are millions to choose from. A site built using a theme can be set up without the person needing to know a single line of code – quick and easy! Understandably, this makes them very popular with people who want to build their own website without the help of a web design agency, but it might surprise you to know that there are plenty of (so-called) website designers out there who can also only ‘build’ theme websites. Pah! Not us!

A theme will always ‘box you in’ to a limited and compromised version of your website. Do you really want to settle for a sub-par website with bulky and unnecessary code that’s only going to drag you down with time? Or make your website slow to load? Do you want to sacrifice your vision to fit in with a pre-built set of rules?

A themed site will only allow for very limited personalisation and will have given not so much as a thought for SEO. (A good web design agency should always consider SEO.)

A custom WordPress website is always and undoubtably the clear winner in our books. Have a look at our list of pros and cons:

pros and cons

Advantages of using a WordPress Theme

  • Pre-built
  • Cheap (at least in the upfront cost)
  • Fast setup
  • Huge variety of themes to choose from
  • Coding knowledge not required

Disadvantages of using a WordPress Theme

  • Not built for you but to appeal to the mass market – you will have to compromise and adapt your vision and ideas to fit the theme
  • Can dramatically slow down your site (partly due to …)
  • Lots of unnecessary code you will never use (called ‘bloated code’)
  • Difficult to make changes, even small things like font choices or colour schemes, plus making edits can negatively impact your site’s performance
  • Cannot easily be added to as your business grows and evolves – so at some point usually requires ‘rip and replace’
  • Can fall behind with standard WordPress updates and consequently ‘break’
  • Needs lots and lots of plugins – even just for basic functionality
  • Not easy to incorporate the best SEO
  • Generally, no ongoing support (apart from asking the WP community) … and no relationship with the designer or design agency
  • Likelihood that your competitors may use similar themes (or copy yours?) or that your site will just look like so many others
  • Very limited design options: they may seem great at first, but as soon as you want to do something a bit different, you will simply hit a brick wall

Why choose a custom-built WordPress design?

When you choose for a custom WordPress Website built from scratch, created by a professional web design agency, you get a design that is tailor-made for you and bespoke to your business.

It can be personalised as much as you want, be as quirky or corporate or visually stunning or clean and sleek as you desire.

It will be built with the focus on high performance, and your business will be showcased to its best advantage.

It will be SEO-friendly, flexible and versatile, especially as your business grows.

If you want to make changes, whatever they may be …

  • add e-commerce?
  • redesign the pages?
  • incorporate a whole new rebrand?
  • launch a sister-site?

your custom WordPress website will be able to keep up, keep ahead, NOT BREAK, and keep looking good and functioning smoothly for many years to come.

So, have I convinced you yet?

Perhaps this quote captures the essence quite nicely!

The best preparation for good work tomorrow
is to do good work today.

Elbert Hubbard (American Writer and Philosopher)

Still Not Sure What to Do?

To discuss your website (whether it exists already or is yet to be built), give us a call or schedule a free consultation today!

And meanwhile, take a look at some of the websites we have created already for our happy clients in our portfolio.

Happy to have you here!

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