The goal was to devise a list infographic of vegan tips and tricks for a predominantly non-vegan audience. The key objective of this infographic design is to make the information easily-digestible and eye-catching in both online and printed versions.
Our designer team based their color and style solution on the company’s branding guidelines. We created light and clean visuals that evoke users’ intuition and give them a hint on what this very section is all about. The dynamic and clever layout guides the reader around all the sections without being messy or confusing. Visualization allowed us to keep the content short, so this food infographic looks easy-to-read online as well as in paper version.