The goal was to create a marketing infographic that would describe an evolution of the consumer’s decision-making process and would emphasize the intrinsic features of the modern day customer. The fundamental goal of this infographic is to show what steps the decision making usually includes, and compare the traditional and present-day advertising tools that affect consumers’ choice.
This infographic piece combines the peculiarities of two infographics types – list and comparison. The stylistics including the color palette, was chosen in order to match the aesthetics of the customer’s website and branding. Sans serif typefaces facilitate the text comprehension, and the handwriting font for footnotes adds a more informal and fun touch, along with the flat-style visuals.